Translation and multilingual design, handled in-house. One vendor for the complete job, from translated copy to print-ready files.
ISO 17100:2015 Certified · 300+ MNC Clients · 120+ Languages
Marketing Translation
Marketing content does not just carry information. It carries personality, trust, and intent. A brochure that sounds unnatural in Hindi, a product label mistranslated into Arabic, or an ad tagline that loses its meaning in Japanese can damage a brand far more than silence. Wordsmith Language Solutions has delivered marketing translation for FMCG companies, pharma brands, banking institutions, and advertising agencies across India since 2013.
Our marketing linguists are not general translators reassigned to a brochure job. They are specialists selected for their sector knowledge and their understanding of how persuasion, tone, and cultural nuance work in the target language. Every project is supported by multilingual DTP for marketing materials from our in-house design team, so the final output looks as considered as it reads.
Wordsmith Language Solutions is ISO 17100:2015 and ISO 9001:2015 certified, with a network of 5,000+ verified professional linguists across 120+ languages. All translators sign project-specific NDAs. Your campaign strategy, copy, and creative direction stay confidential.
Services
From a single-page product flyer to a 40-language global campaign rollout, the scope of marketing translation we handle is broad.
Corporate brochures, product catalogues, capability documents, and trade show materials translated with full attention to tone, brand language, and cultural appropriateness. Available with multilingual DTP for print-ready output.
Web copy, product description pages, campaign landing pages, and UI labels. Translated for meaning and local search intent. We also coordinate with your developers on file format and delivery.
Ingredients lists, usage instructions, regulatory disclaimers, and brand copy on product packaging. We handle export markets across Arabic, European, and Asian languages, with precise terminology management for regulated categories.
TV and radio scripts, print and digital ad copy, billboard headlines, and campaign taglines. Where direct translation will not work, we offer transcreation to preserve the emotional impact and persuasive intent of the original.
Some marketing messages cannot be translated. They need to be recreated in the target language for the same cultural resonance. Our transcreation service briefs native-speaking creative linguists who understand the brand, the campaign goal, and the audience.
Investment information brochures, fund fact sheets, product disclosures, and financial communications for banks, NBFCs, and asset management companies. Translated with the accuracy that regulated financial content demands.
In-House Multilingual DTP
Most translation agencies return translated text as a plain document. Your design team or printer then has to manually place that text back into the original brochure, catalogue, or ad layout. That handoff takes time, creates inconsistencies, and adds cost.
Wordsmith Language Solutions has an in-house team of graphic designers working in Adobe InDesign and Illustrator. Once translation is complete, our designers place the translated copy directly into your original layout files and return them print-ready or screen-ready. You get a single deliverable, not two separate jobs from two separate vendors.
This matters most for:
Translation vs Transcreation
Standard translation converts meaning accurately from one language to another. For most marketing copy, that is sufficient. But certain content types depend not just on meaning but on the emotional response they create. For that content, transcreation is the right choice.
| Content Type | Use Translation | Use Transcreation |
|---|---|---|
| Product brochure | Yes | Optional |
| Ad taglines and slogans | Rarely | Yes |
| TV or radio campaign scripts | Partially | Yes |
| Product packaging | Yes | For brand copy elements |
| Website and landing page copy | Yes | For hero and CTA sections |
| Investment and financial brochures | Yes | No |
Not sure which approach fits your content? Share your brief with us and we will advise you before you commit.
Our Process
Marketing translation needs more preparation than technical or legal work. Getting the brief right at the start prevents rework at the end.
You share the source content, the target languages, the audience, and any brand or tone guidelines. If a style guide or glossary exists, we incorporate it from the start.
We assign a linguist who combines native fluency in the target language with experience in your content category, whether FMCG, pharma, finance, or advertising.
The content is translated or transcreated depending on the agreed approach. For transcreation, we may deliver two or three options for your team to evaluate.
A second linguist reviews the translation for accuracy, consistency, and tone. Your feedback is welcomed before sign-off. All revisions are included.
We deliver in your required format. If multilingual DTP is part of the scope, we return print-ready or web-ready files in the original layout.
Proof of Work
The projects below represent a cross-section of the marketing translation work WLS has handled for Indian and multinational clients. Client names are withheld in line with signed confidentiality agreements.
A major private sector bank engaged Wordsmith Language Solutions for the ongoing translation of investment information brochures into Hindi, Marathi, Tamil, and Telugu. The content included mutual fund fact sheets, product disclosure documents, and regulatory disclosures requiring precise financial terminology in each target language.
Project-specific NDAs were signed by all assigned linguists. A dedicated glossary was built and maintained across all deliveries to ensure terminology consistency across the series.
An advertising agency briefed Wordsmith Language Solutions to translate and typeset product catalogues for a leading decorative paints brand into Hindi and regional languages for a pan-India campaign rollout. The work included adapting product names, colour descriptions, and promotional copy for regional markets, followed by multilingual DTP to ensure the catalogues matched the original print design.
A packaged food brand required Arabic translation of product labels for export to Middle East markets. The scope included ingredient listings, nutritional information, usage instructions, and brand copy, with careful attention to Arabic script direction and right-to-left layout requirements. Our in-house designers reformatted the label files for the Arabic version.
Industries We Serve
Every sector has its own brand conventions, regulatory constraints, and audience expectations. We match linguists to projects accordingly.
Brochures, packaging, catalogues, and campaign copy for Indian and international consumer brands. We have translated for some of India's largest FMCG companies and their advertising agencies.
Patient-facing product copy, OTC marketing materials, health awareness campaigns, and hospital brand content across Indian regional languages and international markets.
Investment brochures, fund fact sheets, product disclosures, and regulatory communications for banks, mutual fund houses, and insurance companies. Translated with precision that financial content demands.
Dealer brochures, product launch materials, feature descriptions, and after-sales communications for automotive OEMs and their dealer networks in India and export markets.
Transcreation of campaigns, adaptation of creative scripts, translation of pitch documents, and localisation of award entries. We understand the creative brief as well as the language brief.
Product labels, export documentation copy, and marketing materials for Indian brands entering Arabic, European, and Asian markets. Right-to-left layouts handled in-house.
Languages
Most marketing translation work for Indian brands falls into two categories: reaching Indian regional markets in their native languages, or reaching export markets in Arabic, European, and East Asian languages. We cover both with equal depth.
For Indian regional languages, our linguists combine language fluency with an understanding of how consumer culture, humour, and aspiration differ by region. A Marathi-speaking consumer in Pune does not respond to copy written the same way as a Tamil-speaking consumer in Chennai.
For export markets, we match linguists not just by language but by the target market. Arabic for the UAE differs from Arabic for Saudi Arabia or Egypt. We assign accordingly.
Need a language not listed? Ask us about your specific requirement.
Client Feedback
"Very professional and smooth process. Turnaround time was quicker than others and their rates were also much more reasonable. It was also great that everything got done over email, saved me a lot of time and running around."
"Excellent experience working with the Wordsmith team on our automation system user guides. They are incredibly helpful, communicative, and the translation quality is consistently high-grade. Will definitely continue our corporate partnership with them."
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Why Wordsmith Language Solutions
There are many translation providers in India. The distinction that matters for marketing content is not just language coverage. It is sector knowledge, creative sensitivity, and the discipline to manage brand consistency at scale.
Marketing translation for a pharma brand is assigned to a linguist who understands the sector's regulatory tone and patient communication standards. Banking brochures go to someone who knows how financial language is expected to read in the target culture. We do not send generic translators to specialist content.
Translation and design are handled by the same team under one roof. Once your content is translated, our in-house designers place it back into your original InDesign or Illustrator layout and return it ready for print or screen. You do not need to brief a separate design studio, manage a second vendor, or reconcile two separate deliveries. See multilingual DTP for marketing materials for the full service detail.
Campaign strategies, product launch details, and investment documents are commercially sensitive. All translators on every project sign project-specific NDAs before receiving any content. Your material is not shared beyond the team assigned to your project.
Wordsmith Language Solutions is ISO 17100:2015 and ISO 9001:2015 certified. ISO 17100:2015 is the international standard for translation service quality. ISO 9001:2015 governs our overall quality management system. These certifications are audited externally and renewed annually. They are not self-declared claims.
Related Services
Your translated marketing content, placed into the original InDesign or Illustrator layout by our in-house designers. Print-ready, screen-ready, and export-ready output across all languages.
Frequently Asked Questions
Wordsmith Language Solutions translates brochures, catalogues, product packaging, website copy, landing pages, advertising scripts, campaign taglines, social media content, presentation decks, and investment information documents across 120+ languages. For materials that require layout work, we also offer multilingual DTP as part of the same project.
Transcreation adapts marketing copy for cultural and emotional impact in the target language, rather than translating word for word. It is the right approach for advertising taglines, campaign slogans, and brand copy that depends on resonance rather than just meaning. Yes, Wordsmith Language Solutions offers transcreation, handled by native-speaking marketing linguists with creative experience in the relevant market.
Marketing translation cost depends on the content type, language pair, volume, and whether transcreation is required. Standard translation is priced per word. Transcreation is typically priced per project given the creative time involved. Contact Wordsmith Language Solutions for a project-specific quote. Most quotes are provided within a few hours of receiving the source material.
Turnaround depends on volume and language pair. A standard marketing brochure of 2,000 to 3,000 words can typically be delivered within 2 to 3 business days per language. High-volume multilingual campaigns are planned with a dedicated project timeline, agreed at the briefing stage. Urgent requests can often be accommodated. Please contact us with your deadline.
Yes. Marketing translation at Wordsmith Language Solutions is assigned only to linguists with demonstrated experience in the relevant sector, whether FMCG, pharma, banking, or advertising. We do not reassign general-purpose translators to brand content. All translators sign project-specific NDAs to protect confidential brand materials and campaign strategies.
Yes. Wordsmith Language Solutions translates product labels and packaging copy for export, including Arabic, European, and Asian language markets. For Arabic, we handle the right-to-left layout reformatting in-house. We also offer multilingual DTP to reformat the translated content back into the original design file, ready for print or digital use.
